A Love Letter to Macao
The Macao Government Tourism Office has long faced the challenge of Macao’s reputation as a gaming mecca. This project reveals the city’s less known sides, celebrating its vibrant life and culture.
My roleI illustrated and animated all artwork for this website. Working with the Design Director, I integrated the pieces into the site’s interface and designed the call-to-action section.
ImpactThe campaign gathered over 22.5 million digital impressions, and drove a 27% increase in audience likelihood of visiting Macao within the next 12 months. The campaign also received a silver award by The Drum APAC in the category Travel and Tourism.
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